Unlock your business' ecommerce potential

“We engaged Al at the start of our website/e-commerce revamp journey, who came highly recommended. With the challenges we were facing in our DTC e-commerce business, our scope was to build an e-commerce roadmap to steer the growth of that business, to review both our vendor (and e-commerce/CMS platform) for the website and our fulfilment partner for our DTC e-commerce business. Al immediately added value to both processes in understanding the market place (in terms of website developers, platforms and fulfilment partners), sharing experience from other business to aid us in avoiding pitfalls, and bringing a structured approach to both tender processes. Once those vendors were appointed, Al fed into the process of implementing both, sharing best practice and insight from other industries. Al was very thorough throughout his scope and quickly became a trusted part of the team working through the project.”

“Al started working with us in the middle of 2019 following a Magento 2 replatforming from our old website. Since then, the business has stabilised following that migration and has gone through COVID which saw unprecedented demand for our products. Al has been a constant source of knowledge and experience to deal with everything from how the site should look, to how to handle warehouse and customer services issues. Ecommerce can quickly be seen through the eyes of traffic or site performance but Al has been able to help us see it as a end to end process from when someone finds your site to when they return. Al is one of the few consultants who will actively get involved and be hands on if required. I would not hesitate to recommend him to anyone looking to improve their online business.”

"Al offers a unique and wide-ranging experience of growing an online businesses and what makes a real difference to their success having run his own company and working with a range of retailers in different sectors.  His insights helped us to better understand our market, our audience's challenges, how we can best serve them and how we can engage with them as efficiently and effectively as possible.  His detailed market and competitor analysis helped us better-define our own go-to-market strategy and understand how to be as relevant as possible to our target audience"

"We’ve worked with Al for a number of years now and can highly recommend his consultancy service. Our business, like many others, has increasingly moved online and his expertise in this field is incredibly valuable. Al has proven experience running and growing an international ecommerce business and with his knowledge he’s helped us drill down to the vital steps we need to take to allow us to keep growing in an increasingly competitive marketplace. We’ve particularly learnt a lot from him regarding Pay Per Click advertising and SEO optimisation. The result of focussing on these can be seen as our online sales increase. Al is able to break down and explain complicated issues and show us how small incremental steps can have a huge effect on our business. He’s also always been available for general advice about our business and couldn’t be more professional and easy to work with."

"Al provided valuable insight when updating our existing website. His in-depth knowledge of ecommerce and customer care allowed him to suggest, and put into practice, fixes and alterations which would make the customer journey more enjoyable. This started with the functionality of the site; the product selection and checkout process, payment options and ease of use. After the pressing elements were updated he helped us update our available information; returns, delivery, Ts&Cs, how to contact and where. We had never ventured into paid advertising, SEO or organic search and with his help we have been able to direct a well run set of campaigns with outside sources, for which he played the contact role. 

Having an outside eye on the project made all the difference, his fresh perspective combined with personal achievement in the industry meant he knew what would work for us. His patience, clarity and cheerful personality made him a joy to work with. The team learned a lot from him and the site has improved greatly in both performance and visual appeal”